Paul McClure, Partner and Advertising Director, RSE
Paul is one of the owners and Director of Advertising for RSE where he develops campaign strategy, oversees creative and media services operations and helps develop new business.
Paul’s 34-year career in advertising and marketing started in San Francisco where he was part of the team responsible for two of the most successful package goods product launches of their time: Orville Redenbacher’s Microwave Popping Corn and Bartle’s & Jayme’s Wine Coolers. Upon moving to Los Angeles, Paul led the business for Bally’s Total Fitness (the precursor to 24-hr Fitness) and spent five years as Account Director for Albertson’s Grocery. His ad agency experience includes time at Ketchum, Hal Riney & Partners and J. Walter Thompson.
After moving to Sacramento, Paul became an owner of Glass McClure Advertising until the company was sold. Shortly after, he joined RSE.
Throughout his career, Paul has consistently given back to the community. He has served on many boards and committees. He is the current Board Chair of Cristo Rey High School and is the past Board Chair for Wind Youth Services, the Sacramento Ad Club, and Business Volunteers for the Arts. He has also been a board member of the San Juan Education Foundation, The Sacramento Jazz Society Foundation, and The Positive Coaching Alliance, and twice led the marketing committee for United Way.
He spent thirteen years coaching his kids’ soccer and little league teams and volunteered for any classroom activity, field trip or school fundraising drive. Along with his wife, they have served as parent connectors for their children’s Universities.
Paul is a graduate of UC Davis, where he met his wife of 30 years. They have three children…two who have graduated from college and one with 4.25 semesters left ...but who’s counting.
Paul enjoys most anything outdoors with a fondness for the American River, Yosemite, biking, fly fishing and gardening.