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The Business of Design Panel

  • Beatnik Studios 723 S Street Sacramento, CA 95811 United States (map)

Four local agency & studio owners share their experience of running their own design and architecture businesses. Meghan Phillips from Honey, Paul McClure from RSE, Ryan Vanni from Bukwild and Gennifer Munoz from GEN M ARCHITECTURE will all speak on the panel. Estelle Saltzman, Board Advisor at RSE will moderate. Enjoy bagels from Solomon’s Delicatessen!

Find out more about our speakers!


Meghan Phillips, Owner, Honey

Meghan Phillips is the Founder + CEO of Honey. With nearly two decades of experience in marketing strategy and driving creative campaigns, Meghan brought Honey to life in 2008 with the mission to combine marketing and design under one roof for the food, beverage and ag industries.

Meghan leads the dynamic, talented team and has positioned Honey to highlight Sacramento as a city with incredible design talent.


Paul McClure, Partner and Advertising Director, RSE

Paul is one of the owners and Director of Advertising for RSE where he develops campaign strategy, oversees creative and media services operations and helps develop new business.  

Paul’s 34-year career in advertising and marketing started in San Francisco where he was part of the team responsible for two of the most successful package goods product launches of their time: Orville Redenbacher’s Microwave Popping Corn and Bartle’s & Jayme’s Wine Coolers.  Upon moving to Los Angeles, Paul led the business for Bally’s Total Fitness (the precursor to 24-hr Fitness) and spent five years as Account Director for Albertson’s Grocery. His ad agency experience includes time at Ketchum, Hal Riney & Partners and J. Walter Thompson.

After moving to Sacramento, Paul became an owner of Glass McClure Advertising until the company was sold.  Shortly after, he joined RSE.

Throughout his career, Paul has consistently given back to the community.  He has served on many boards and committees. He is the current Board Chair of Cristo Rey High School and is the past Board Chair for Wind Youth Services, the Sacramento Ad Club, and Business Volunteers for the Arts.  He has also been a board member of the San Juan Education Foundation, The Sacramento Jazz Society Foundation, and The Positive Coaching Alliance, and twice led the marketing committee for United Way.

He spent thirteen years coaching his kids’ soccer and little league teams and volunteered for any classroom activity, field trip or school fundraising drive.  Along with his wife, they have served as parent connectors for their children’s Universities.

Paul is a graduate of UC Davis, where he met his wife of 30 years.  They have three children…two who have graduated from college and one with 4.25 semesters left ...but who’s counting.

Paul enjoys most anything outdoors with a fondness for the American River, Yosemite, biking, fly fishing and gardening.  


Gennifer Munoz, Owner, GEN M ARCHITECTURE

Gennifer “Gen” Munoz is a licensed architect and opened her practice, GEN M ARCHITECTURE, in January 2018. Her Sacramento based firm specializes in contemporary residential, multifamily and mixed-use projects.

Gen is a licensed architect with over 10 years of experience in residential, commercial, developer-driven, and large-scale architectural design, project management, and construction. She holds a Masters of Architecture from UC Berkeley College of Environmental Design and a Bachelors of Science in Architecture from the University of Virginia. Gen teaches interior architecture at Sac State and has taught design studios at UC Berkeley and UVA.

Her involvement in the local AIA chapter focuses on Housing and Equity in Architecture, and she hopes to uplift and empower women as leaders in design and business through teaching, mentorship and work in the community.

When not focused on orchestrating construction drawings, she enjoys roller skating on a half pipe, film photography, cooking, and remodeling her 100 year old bungalow.


Ryan Vanni, Owner, Bukwild

Ryan Vanni is the Founder and CEO of independent brand and product experience studio Bukwild, a team of entrepreneurs, strategists, storytellers, visual designers and technologists that have helped define and launch some of the worlds most inspired and disruptive brands. He is a passionate advocate for helping innovators uncover and communicate their purpose and value to the world, working with everyone from Amazon and Hershey's to Pandora and Fitbit.  

Since founding Bukwild at the age of 21, Vanni’s role has evolved and grown from handling day-to-day operations to being a guardian of the agency’s uniquely open-hearted spirit, helping to foster a culture that proudly embraces quality of life in addition to good work as a part of its DNA. Forever curious and engaged, he oversees the direction of the agency while working intimately with clients to help them find their voice, communicate their beliefs and and passions, and earn the right audiences.

A career entrepreneur, Vanni also co-founded two SAAS-based companies; merchandising platform Elastic Suite and Wonderful Union, a company that helps musicians connect with fans in a digital environment, boasting 300 clients including The Eagles, Nicki Minaj, My Morning Jacket, and Britney Spears. When not with his family, Vanni can be found cycling, having participated in several Ironman competitions.


Estelle Saltzman, Board Advisor, RSE

Estelle Saltzman, a former newspaper reporter/writer who became a public relations writer, account executive, owner, president and board chair of Sacramento-based Runyon Saltzman, Inc. (RSE), joined forces with company founder Jean Runyon in 1972. Hard work (24-7), determination and undeniable luck paid off, allowing the multifaceted communications firm to attract highly talented marketing-savvy advertising, public affairs, public relations and creative professionals plus a wide range of all-important clients.

In the early 1980s, Estelle’s keen interest in and knowledge of community social and political issues propelled the company into the field of social marketing, which spotlighted ways to correct social ills. That practice area pushed the firm, which had started with five employees, into significant expansion.

Community service was always a huge part of Runyon Saltzman’s identity and today Estelle, who retired in 2017, remains active as a member of the boards of Opening Doors, Inc. and Restoration House.  Formerly, she was a board member of the Crocker Art Museum Association for 10 years, a longtime board member of the national Junior Statesmen Foundation and on the board of the California Automobile Association for seven years.


Thank you to Honey’s support, this event is free!


Interested in joining as a Sponsor? In-Kind Sponsorships are available! Find out more here.

Earlier Event: May 12
Shelf: Meet the Designer